Ahrefs Brand Radar
AI visibility from a large index of prompts plus your own tracked prompts, inside the Ahrefs SEO suite.
What it does
Brand Radar measures how brands appear in AI answers from two sources: an index Ahrefs says holds 558M+ prompts, and custom prompts you track yourself. It stores the responses it reads and shows each tracked prompt's answer with its mentions and citations. Ahrefs adds fan-out queries for content gaps, citation opportunities, research on YouTube, Reddit and TikTok sources, Bot Analytics (in beta) and AI traffic in its Web Analytics.
Who it suits
SEO teams already on Ahrefs who want AI visibility next to their search data, with a market-wide index for research.
Who should skip it
You want a tool that changes your site or writes the content for you; Brand Radar points to gaps, you do the work.
Strengths
- Market-wide prompt index plus your own custom prompts
- Stores every response; answers, mentions and citations per prompt
- Seven engines including Claude on custom prompts
- Public pricing, with some prompts included in paid Ahrefs plans
Limits
- Full engine coverage costs more ($699/month for all models on custom prompts)
- Not verified whether Ahrefs' MCP server covers Brand Radar data
- Finds opportunities; doesn't make the changes
- Cost
- Custom prompts from $50/month, or $699/month for all models; AI Visibility Index $199/month. Paid Ahrefs plans include some daily prompts (Lite: 5). Check ahrefs.com/brand-radar for the current tiers.
- Engines
- Index: Google AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot. Custom prompts add Claude.
- API and MCP
- Ahrefs API and an official SEO MCP server on paid plans; coverage of Brand Radar data not verified.
- Sources
- Brand Radar · Ahrefs SEO MCP
Criterion scores
- Citation tracking coverage 25%9/10Mentions, citations and competitor share across an index and your own prompts; Bot Analytics and AI traffic on the Ahrefs side.
- Answer engines covered 15%9/10Seven engines across index and custom prompts; full model coverage is a higher tier.
- API and MCP access 15%7/10Official API and MCP exist on paid plans; whether they expose Brand Radar is not confirmed.
- Pricing transparency 10%9/10Prices are published per tier with per-check overage.
- Actionability 20%7/10Content-gap fan-outs and citation opportunities, but no changes made for you.
- Evidence quality 15%9/10Ahrefs says it stores every response and shows the answer, mentions and citations per prompt.