Ranking / Reviews / Ahrefs Brand Radar

Rank #2

Ahrefs Brand Radar

AI visibility from a large index of prompts plus your own tracked prompts, inside the Ahrefs SEO suite.

8.3/10
Checked
Verdict: The strongest research tool for teams already on Ahrefs; pair it with something that does the fixing.

What it does

Brand Radar measures how brands appear in AI answers from two sources: an index Ahrefs says holds 558M+ prompts, and custom prompts you track yourself. It stores the responses it reads and shows each tracked prompt's answer with its mentions and citations. Ahrefs adds fan-out queries for content gaps, citation opportunities, research on YouTube, Reddit and TikTok sources, Bot Analytics (in beta) and AI traffic in its Web Analytics.

Who it suits

SEO teams already on Ahrefs who want AI visibility next to their search data, with a market-wide index for research.

Who should skip it

You want a tool that changes your site or writes the content for you; Brand Radar points to gaps, you do the work.

Strengths

  • Market-wide prompt index plus your own custom prompts
  • Stores every response; answers, mentions and citations per prompt
  • Seven engines including Claude on custom prompts
  • Public pricing, with some prompts included in paid Ahrefs plans

Limits

  • Full engine coverage costs more ($699/month for all models on custom prompts)
  • Not verified whether Ahrefs' MCP server covers Brand Radar data
  • Finds opportunities; doesn't make the changes
Cost
Custom prompts from $50/month, or $699/month for all models; AI Visibility Index $199/month. Paid Ahrefs plans include some daily prompts (Lite: 5). Check ahrefs.com/brand-radar for the current tiers.
Engines
Index: Google AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot. Custom prompts add Claude.
API and MCP
Ahrefs API and an official SEO MCP server on paid plans; coverage of Brand Radar data not verified.
Sources
Brand Radar · Ahrefs SEO MCP

Criterion scores

  • Mentions, citations and competitor share across an index and your own prompts; Bot Analytics and AI traffic on the Ahrefs side.
  • Seven engines across index and custom prompts; full model coverage is a higher tier.
  • Official API and MCP exist on paid plans; whether they expose Brand Radar is not confirmed.
  • Prices are published per tier with per-check overage.
  • Content-gap fan-outs and citation opportunities, but no changes made for you.
  • Ahrefs says it stores every response and shows the answer, mentions and citations per prompt.

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