Rank #10
Semrush AI Visibility Toolkit
A visibility score, prompt tracking and brand performance in AI answers, as an add-on to the Semrush suite.
6.3/10
Checked
Verdict: Convenient if you live in Semrush; specialists above track more and show more of their evidence.
What it does
Semrush's AI Visibility Toolkit gives a visibility score, competitor and prompt research, brand performance and sentiment, prompt tracking and an AI search site audit that flags AI crawler blockers. Brand Performance includes AI-generated strategic recommendations. It is sold standalone or in Semrush One bundles.
Who it suits
Teams already paying for Semrush who want a first view of AI visibility in the tool they know.
Who should skip it
You need the full engine list, raw answers or a free trial before paying.
Strengths
- Inside the Semrush suite you may already use
- Sentiment and brand performance
- AI search site audit for crawler blockers
Limits
- Full engine list not verified on its official page
- No free trial for the standalone toolkit
- 25 prompts on the standalone plan; extra prompts $60 per 50
- Cost
- Standalone $99/month (25 prompts, 1 project), no free trial; extra prompts $60 per 50. Semrush One bundles also include it. Check semrush.com/pricing.
- Engines
- Names Google AI Mode and ChatGPT; check the Semrush knowledge base for the full list.
- API and MCP
- MCP access listed from Semrush One Starter; API on Advanced. Coverage of AI visibility data not verified.
- Sources
- AI SEO toolkit · Pricing
Criterion scores
- Citation tracking coverage 25%7/10Prompt tracking, competitor gaps and where others get cited.
- Answer engines covered 15%5/10Only two engines named on the official page checked.
- API and MCP access 15%6/10MCP and API exist in bundles; AI data coverage unconfirmed.
- Pricing transparency 10%9/10Prices and prompt overage published.
- Actionability 20%6/10AI-generated recommendations and a site audit.
- Evidence quality 15%5/10Gaps by prompts and topics; raw answers not verified.